Market Watch, September 2018
82 MARKET WATCH MARKETWATCHMAG COM SEPTEMBER 2018on the floor of those stores Ioane says On premise Odom frequently aids accounts with such events as beer dinners tap takeovers and brewery nights Investing In The FutureDuring the eight plus decades that Odom has been in business the emergence of chain retailers has sparked an evolution in the beer business as has SKU complexity Theres been a significant proliferation in the number of beverage products introduced to the market place says John Odom This has required major investments in technology equipment and facilities to ensure were consistently meeting our suppliers and customers needs Hilpert and Dexter are quick to point out that the Odom family has demonstrated its commitment to investing in the companys future over the years whether thats through the acquisition of new products or other distrib utorships While no deals are pending future acquisitions cant be ruled out Were always looking for opportunities to grow Hilpert says If its a good fit for us both culturally and geographically the Odoms are more than willing to make the investment These days Hilpert sees continued opportunity in handling products that satisfy consumers demands for variety He says Its our responsibility to continue being diligent in vetting those products which could be growth engines for our retail customers mwpartners he says With the many choices retailers have today we help them sort out their needs depending on the direction in which they want to go While Alaska remains a largely independent retail market the other areas served by Odom are chain dominated Big box operators like Costco Safeway Kroger and Walmart are among the distributors largest accounts and program ming from national beer marketers helps put a lot of beer Odom has made major investments in its technology equipment and warehouse facilities to better manage the sharp increase in beverage products introduced to the marketplace each year unloading dock pictured top storage area above
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