Market Watch, September 2018
SEPTEMBER 2018 MARKETWATCHMAG COM MARKET WATCH 752017 HOT BEER RTD AND CIDER BRANDS12 thousands of 225 gallon case depletions Percent ChangeBrand Brewer Importer 2014 2015 2016 2017 14 15 15 16 16 17DOMESTIC BEER Michelob Ultra Anheuser Busch InBev 53735 59900 70700 82000 115 180 160 Leinenkugels MillerCoors 6340 6365 5825 6900 04 85 185 Summer Shandy805 Blonde Ale Firestone Walker Brewing Co 910 1934 2980 3737 541 254All Day IPA Founders Brewing Co 934 1819 2689 3713 946 479 381Voodoo Ranger IPA New Belgium Brewing Co 1595 1512 1171 1819 52 226 553Kona Big Wave Craft Brew Alliance 800 1100 1425 1625 375 295 140 Golden AleVoodoo Ranger New Belgium Brewing Co 486 1033 Imperial IPA IMPORTED BEER Modelo Especial Constellation Brands 59250 70425 83340 97720 189 183 173Stella Artois Anheuser Busch InBev 24180 28400 32375 36100 175 140 115Pacifico Constellation Brands 6380 6660 7800 9250 44 171 186Tecate Light Heineken USA 3450 5020 6000 7380 455 195 230Negra Modelo Constellation Brands 3955 4230 4645 5385 70 98 159Modelo Especial Chelada Constellation Brands 2235 3055 3855 5385 367 262 397Victoria Constellation Brands 2385 2640 2635 3410 107 02 294 RTDs3 Twisted Tea Boston Beer Co 8415 9800 10975 12125 165 120 105 Mikes Harder Mikes Hard Beverage Co 5746 6133 7106 8222 67 159 157Seagrams Escapes North American Breweries 6447 7136 7569 8047 107 61 63Icehouse Edge MillerCoors 2095 2555 2950 3260 220 155 105Truly Spiked Sparkling Boston Beer Co 915 2050 Clubtails Geloso Beverage Group 640 995 1270 1920 555 276 512White Claw Hard Seltzer Mikes Hard Beverage Co 300 1668 Jack Daniels Country Brown Forman Beverages 851 918 903 1041 80 16 152 Cocktails WorldwideSpikedSeltzer Anheuser Busch InBev 25 80 220 1035 Cayman Jack Mikes Hard Beverage Co 614 551 764 910 102 386 190Bud Light Lime Anheuser Busch InBev 95 825 Grape Ahhh Rita Henrys Hard Grape Soda MillerCoors 665 Smirnoff Spiked Diageo Beer Co USA 35 660 Sparkling SeltzerSteel Reserve Alloy MillerCoors 295 655 Series Spiked WatermelonSmirnoff Ice Grape Diageo Beer Co USA 300 305 285 380 17 66 333Redds Blueberry Ale MillerCoors 100 350 Smirnoff Ice Diageo Beer Co USA 350 Red White BerryRedds Peach Ale MillerCoors 250 CIDER Stella Artois Cidre Anheuser Busch InBev 895 980 1157 1220 95 180 55Ace The California Cider Co 440 578 711 850 313 231 195Bold Rock Bold Rock Hard Cider 185 385 630 800 636 2702 Towns 2 Towns Ciderhouse 99 147 239 368 485 626 540 1 Criteria a Established brand with double digit growth each year in 2015 2016 and 2017 b Established brand with at least 15 growth 2016 2017 c Special consideration top ten brand with at least 5 growth in 2017 and at least 15 growth since 2014Source IMPACT DATABANK 20182 Calendar 2017 minimum volume requirements Domestic Beer Major Brewers 500000 barrels Craft Brewers 1 million 225 gallon cases Imported Beer 1 million 225 gallon cases RTDs Cider 250000 225 gallon cases3 Primarily malt based flavored beverages generally under 10 abvMW0918_
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