Market Watch, Summer 2020
96 MARKET WATCH MARKETWATCHMAG COM SUMMER 2020 D rizly the beverage alcohol e com merce delivery platform thats in more than 220 markets across North America saw a massive sales surge immediately after the Covid 19 pandemic unfolded and that trend continued through mid May Drizly experienced a major uptick in sales during the week of March 9 when people across the U S first started to self isolate at home Weekly sales have only continued to accelerate says Liz Paquette head of consumer insights at Drizly During the week of May 17 sales were up 391 over the expected total for that period Drizly has continued to see its biggest day ever in sales each Friday starting March 20 and continuing through mid May says Paquette She notes that the spike is mostly driven by new customers who have accounted for approximately 40 of orders much higher than the usual 15 New buyer sales in fact were up 1700 in mid April and hovered at around 500 up in mid May While Drizly is seeing a windfall across most of the U S its had particular success in the Seattle and Newark New Jersey markets And according to Paquette New York City Boston Denver and Los Ange les were among some markets experiencing the highest week over week growth from mid to late May In Chattanooga Tennessee Drizly is experimenting with a new service on demand delivery which launched in late May Through partnerships with five local beverage alcohol retailers in the city Drizly is offering wine spirits and beer delivery to customers doorsteps in under an hour The delivery provider is seeing premium items trending Consumers are shifting their purchases to higher end prod ucts Paquette says noting that gin and mezcal in particular are seeing outpaced growth above the baseline Liqueurs cordials and schnapps as well as mixers syrups bitters and garnishes have also been a dominant force on the platform she adds explaining that this is an indicator that people are Online platform Drizly sees its moment arrive amid the Covid 19 crisis BY JESSICA BEEBE Drizly website pictured has seen a sales spike in the wake of the Covid 19 pandemic as consumers stuck at home turned to retailers for beverage alcohol deliveries Delivering The Goods
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