Market Watch, Summer 2020
78 MARKET WATCH MARKETWATCHMAG COM SUMMER 2020 750 ml and has seen enormous growth with sales doubling since this time last year California based St George meanwhile makes four gins St George Terroir 35 a 750 ml Botanivore 35 Dry Rye 35 and Dry Rye Reposado 50 Our flagship Terroir gin was inspired by a trip to pick up my son at summer camp says master distiller Lance Winters of the distillerys leading gin When I got to the campground after a stressful day I was calmed by the smells around me I decided to distill that smell As such the Terroir gin contains fir bay laurel coastal of taste profile even with the requirement that juniper feature among its botanicals The scope of the category allows for experimentation People want to express themselves through creativity now more than ever whether its trying something new or breaking free from cocktail conformity says Victoria Morris vice president of global marketing at Bombay Sapphire Gin allows them to do just that Emerging Craft Small craft players are giving the gin category a much needed boost While brands like Hendricks Citadelle and Drumshanbo have made a name for craft gin on a larger scale more boutique players are now having their moment with Starlight Distillery St George Spirits Copper Kings F E W and Glendalough among those that have broken into the category in notable ways diversifying it and leading consumers away from traditional London Dry gins and toward more unique offerings Starlights flagship gin is its Simons 1794 30 a 750 ml distributed in nine states The Indiana based distillery operated by the Huber family who also own Huber Winery focuses most of its production on whiskey and brandy The wine team brandy team and whiskey team all work together on Starlights gin notes co owner and master distiller Ted Huber This collaboration makes us unique Whats more much of the gins ingredients are sourced from Hubers property Our terroir is something we try to express in all of our wine and spirits products Huber says We make a gin thats representative of southern Indiana In the same way Wicklow Ireland based Glendalough Distillery makes gin that evokes the characteristics of its land Our local Wicklow botanicals are fresh and wild you could actually eat them says founder Gary McLoughlin noting the botanicals crisp flavors Their freshness gives us a very unique taste Glendalough produces Wild Botanical and Rose gins both 35 a F E W Spirits owner Paul Hletko left gin lineup right in Illinois has three gins in the U S market Breakfast gin Barrel gin and American gin According to Hletko Breakfast gin is the distillerys most successful expression because its light and approachable GIN CONSUMPTION IN THE U S 1970 2019 millions of 9 liter case depletions Calendar Years Source IMPACT DATABANK 2020 75 100 125 150 175 200 19 15 10 05 00 95 90 85 80 75 70
You must have JavaScript enabled to view digital editions.
