Market Watch, Summer 2020
says With the new markets weve entered toward the end of last year and this year were hitting new records in growth and volume even amid all the turmoil Woodinville isnt overly reliant on distillery sales thanks to its development within three tier channels aided greatly by the clout of Moët Hennessy While its focus tends to be on smaller independent liquor stores Woodinville also has gained toeholds in chain accounts and has made a major pivot to e commerce Weve shifted heavily to an online environment says Sorensen We can fulfill orders from the distillery and direct them to consumers through our retailers around the country where customers procure them online depending on the state Were legally allowed to ship to consumers in Washington and we use various platforms in states where permitted Well direct California residents to our online California retailers Its the same in Illinois Florida and elsewhere From the start Woodinville has focused on two core products its Bourbon and Woodinville 100 Rye both aged five years The Bourbon accounts for the lions share of sales while the rye is smaller and often on allocation This year Woodinville added a Port Finished Bourbon to its core range First released in November 2017 as a distillery only offering Woodinville Port Finished proved so popular that its since joined the Woodinvilles acquisition by Moët Hennessy has enabled the distillery to think big The company recently completed a 12000 barrel warehouse pictured in Quincy Washington and has moved all bottling and barreling to from Woodinville to Quincy as well SUMMER 2020 MARKETW ATCHMAG COM MARKET WATCH 73
You must have JavaScript enabled to view digital editions.
