Market Watch, Summer 2020
SUMMER 2020 MARKETW ATCHMAG COM MARKET WATCH 69 gnon we get a wine thats both fresh and acidic but also has good strong structure she says Our Chilean winemaking team values that structure as well as a color thats a bit deeper than those found in Provence While acknowledging that U S aconsumers are in the midst of an ongoing love affair with Provence rosé she notes that Los Vascos has secured by the glass placements in a variety of on premise accounts across the U S Last year Los Vascos produced around 7000 cases of its rosé At North Dakota based Happy Harrys Bottle Shop which has five storefronts across Fargo and Grand Forks CEO Dustin Mitzel notes that even as Provence rosés remain a more alluring option to consumers rosés from elsewhere have drawn interest When people buy rosé here theyre often looking for something more niche and boutique he says While a lot of brands like that come from France there are some Argentinian rosés made from Malbec and Spanish rosés that have drawn consumers in Among the international rosés attracting interest is the Honoro Vera rosé from the Jumillo DO in Spain Similarly Louisville Kentucky based retailer Westport Whiskey Wine aims to offer a wide variety of rosé labels stocking blush colored wines from Austria Argentina Croatia Australia and beyond Owner Chris Zaborowski notes that Westports bestselling rosé year round is Barnard Griffin Rosé of Sangiovese 13 from Washington State Varietal variations aside the advent of rosy hued sparklers has the category reaching an even wider array of consumers Rosé bubbles ranging from luxury Champagnes to American sparklers to Cavas have proliferated in recent years often serving not just celebratory occasions but happy hours and mealtimes as well Nowadays youll find more and more rosé Champagne by the glass at restaurants and bars an impossible concept five to ten years ago says Godefroy Baijot export director at Champagne Besserat de Bellefon Younger generations prefer rosé over brut or other white sparkling wines as its fruity has beautiful color and is generally easier and gentler to drink than brut He notes that while rosé Champagne accounts for just a quarter of Besserat de Bellefons overall business its an extremely important offering especially in the U S where it outsells the brands Brut And while its on premise business has been temporarily stunted by Covid 19 Baijot notes that the brand is working diligently with importer Winesellers Ltd to temporarily reallocate its Champagnes to more retail accounts Progress In Prestige Champagne rosés like Besserat de Bellefons are part of a developing prestige segment within the overall rosé category which has gained a greater audience as of late thanks to the work of many top producers Among those bolstering the luxury rosé sphere is Moët Hennessey owned Château dEsclans producer of category leader Whispering Angel The winery has not rested on the considerable laurels awarded by its flagship offering Even as it stays vigilant in promoting Whispering Angel and the wines recently debuted more accessibly priced counterpart The Palm by Whispering Angel 15 a 750 ml such luxury expressions as Les Clans 70 and Garrus 100 are being given a brighter spotlight We sell out the top end range as we do Whispering Angel says dEsclans winemaker Sacha Lichine To encourage greater production of its high end wines dEsclans recently purchased a neighboring estate that has 148 acres of vines a move that almost doubles its current 183 acres Minuty has also been active in more upscale rosé launching the Prestige cuvée 30 a 750 ml in the U S for the first time earlier this year The new wine supplements a preexisting luxury portfolio that includes 281 79 and Rose et Or Both Château Minuty vineyards top and Domaines Ott bottles above have made strides at rosés upscale end releasing such wines as Château Minuty 281 at 79 and Château de Selle at 55 respectively Increasingly other wineries are making plays in luxury rosé
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