Market Watch, Summer 2020

SUMMER 2020 MARKETW ATCHMAG COM MARKET WATCH 67 750 ml made primarily with Grenache Gris with a touch of Grenache Noir blended in Côtes des Roses 18 a blend of Grenache Noir Syrah and Cinsault and Joys 25 a wholly organic blend of Grenache Cinsault and Syrah that launched last summer As opposed to offerings like Gris Blanc and Côtes des Roses Joys is intended for pairing with meals further differentiating the unique leanings of each wine even as they often share the same grapes This is not so much a rosé for happy hour but more for lunch and dinner Bertrand says Its a wine with more structure and thats why its at a higher price point Stylistic Spin Offs Though Grenache based méthode provençale wines dominate the rosé sphere a growing number of producers are exploring different varietals and styles with some finding more success than others Among those winning with an alternative grape base is Deutsch Family Wine Spirits Josh Cellars whose rosé first debuted in 2017 and has since amassed volume of 130000 cases Deutsch president Tom Steffanci notes that while Provence rosé is certainly worthy of admiration and investment Deutsch markets its own Provence based label Fleurs de Prairie Josh aims to place a brighter spotlight on the potential of California rosé When we went to introduce the Josh rosé we werent fans of the sweeter more syrupy styles of rosé wed seen elsewhere in California he says So we set about creating a wine that had the higher acidity and lower alcohol of French rosés but did it with a California bent we use Barbera and the varietal has worked wonderfully to set the wine apart from French rosés Steffanci adds that in IRI channels Josh rosé is outselling such French competitors as Whispering Angel and Gérard Bertrand Also from California Delicato Brands Bota Box rosé has skyrocketed to 300000 cases since coming on stream in 2017 Delicato vice president of marketing Kathy Pyrce notes that the brand was the first 3 liter boxed wine to debut a rosé giving it a head start against competitors and that its success has made it the No 2 rosé by volume SELECTED DOMESTIC ROSÉ BRANDS IN THE U S thousands of 9 liter case depletions Percent Change1 Brand Importer Origin 2016 2017 2018 2019 2018 2019 Bota Box Delicato Family Wines California 163 255 345 355 Josh Cellars Deutsch Family Wine Spirits California 130 200 221 105 Black Box2 E J Gallo Winery California 153 179 148 173 Sutter Home Trinchero Family Estates California 65 140 Cupcake3 The Wine Group California 1 55 125 131 48 Mumm Napa Pernod Ricard USA California 87 107 113 110 27 Franzia The Wine Group California 26 89 87 22 Woodbridge Constellation Brands California 83 Ava Grace The Wine Group California 13 48 72 500 Charles Charles Trinchero Family Estates Washington 57 71 84 70 167 Chloe The Wine Group California 11 34 58 57 17 Beringer Treasury Wine Estates Americas California 50 61 54 127 Band of Roses Constellation Brands Washington 27 51 889 Meiomi Constellation Brands California 21 47 41 120 Crafters Union Constellation Brands California 3 40 Ménage à Trois Trinchero Family Estates California 25 36 40 33 165 Clos du Bois2 E J Gallo Winery California 19 23 211 Total Selected Domestic Rosé4 181 858 1412 1705 208 Less than 500 cases 1 Based on unrounded data 2 Acquired from Constellation Brands in 2020 3 Excludes sparkling 4 Addition of columns may not agree due to rounding Source IMPACT DATABANK 2020 In addition to its Provençal Fleurs de Prairie brand pictured Deutsch Family Wine Spirits is also present in the rosé category with its California based Josh Cellars label