Market Watch, November 2019

mwNEWSOn Premise NewsVictory Brewing Co Breaks Ground On Philadelphia TaproomDowningtown Pennsylvania based Victory Brewing Co is beginning work on a new taproom in downtown Phila delphia Located in Center Citys Logan Square the 14000 square foot brewery and taproom will feature a production brewing system kitchen three bars and a rooftop patio The new space will complement Victorys three other loca tions in Parkesburg Downingtown and Kennett Square Pennsylvania The Philly space is set to open in late 2020 Along with Southern Tier and Sixpoint Victory is part of the Artisanal Brewing Ventures alliance which ranks as the 11th largest craft brewer nationwide according to the Brewers Association Off Premise NewsGarys Wine MarketplaceIntroduces One Hour DeliveryNew Jersey based retailer Garys Wine Marketplace has launched one hour delivery of wine beer spirits and food from its four Garden State locations Consumers can place orders for over 4000 different products through Garys mobile app and receive one hour delivery within one hour within a 4 6 mile radius of Garys locations on orders of 25 and up The new delivery service is launching in part nership with tech firm City Hive and delivery platform Bringoz In addition to its New Jersey locations Garys also recently expanded to the West Coast with a new store in Napa Court Rejects Total Wine Appeal In New YorkTotal Wine Mores appeal of a ruling denying its bid to enter Westchester County New York with a store in Harts dale has been rejected by a state supreme court justice According to local outlet The Journal News the appeal was denied September 16 allowing the State Liquor Authoritys SLA rejec tion of Totals application to stand Total originally filed its application to open the Hartsdale store in August 2018 but ran into opposition from local liquor store operators and the SLA ruled against its bid noting that the location would be ten times the size of the closest store and over twice the size of all the stores within two miles of the proposed location Total which has a store in Westbury Long Island is also eyeing a potential opening in College Point Queens Distributor NewsHeavensake Partners WithSouthern GlazersHeavensake the collaboration between French cellar master Régis Camus and several Japanese sake breweries has formed a new distribution agreement with Southern Glazers Wine Spirits Beginning next month Southern Glaz ers will distribute Heavensake in Nevada and its fine wine division Lauber Imports will distribute it in New York The Heavensake line features three expressions all created for western tastes the 16 abv Heavensake Junmai Daiginjo 95 a 750 ml produced in collaboration with Dassai Brewery the 15 abv Junmai Ginjo 45 produced with Urakasumi Brewery and the 12 abv Junmai 12 28 produced with Konishi Brewery Supplier News SpiritsKetel One Debuts Animated Ad Campaign Ketel One vodka has launched a new marketing campaign Titled Drink Marvelously the campaign features a series of hand drawn illustrations and animations that highlight Ketel One serves Drink Marvelously was made in partnership with creative agency FIG and debuted in 15 second television spots during the 71st Prime time Emmy Awards telecast Jointly owned by Diageo and the Nolet family Ketel One rose by 10 in the U S during Diageos full fiscal year ended in June Palm Bay Gains Exclusive Rights To TommyrotterPalm Bay International has been appointed sole U S brand agent for Buffalo New York based Tommyrotter Distillery Palm Bay will have exclusive rights to Tommyrotters portfolio and will assume responsibility for its U S sales distribution and marketing activi ties Currently present in New York New Jersey Massachusetts Connecti cut Rhode Island and Pennsylvania Tommyrotters range includes an Amer ican gin Cask Strength Bourbon Barrel gin Cider Cask Finished Tennessee whiskey Triple Barrel American whis key Napa Valley Heritage Cask Bour bon and Small Batch vodka F E W Spirits And Alice In Chains Collaborate On New BourbonIllinois based F E W Spirits has unveiled a new collaboration with the band Alice In Chains F E W s new All Secrets Known Bourbon is named for the opening song on Alice In Chains 2009 album Black Gives Way To Blue Retailing at 75 a 750 ml All Secrets Known is finished in Tequila barrels and bottled at 505 abv Its packaging features a custom designed label by artist Justin Helton The limited edition All Secrets Known will be available in California Colorado Illinois New York and Washington as well as online through Reserve Bar Oregon Distiller Adds Azuñia Tequila To Portfolio Oregons Eastside Distilling has acquired Azuñia Tequila from Intersect Beverage in an all stock transaction worth an initial 147 million with another 15 million pending based on the future performance of the brand The 100 agave Azuñia lineup 35 46 a 750 ml includes Blanco Reposado and Añejo Tequilas and a 2 year old Extra Aged Special Reserve Añejo Azuñia Black 125 The NOVEMBER 2019 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