Market Watch, November 2019
NOVEMBER 2019 MARKETWATCHMAG COM MARKET WATCH 452019 Market Watch Leaders Retailer of the Year Jack Farrell of Haskells Liquor Warehouse a one unit 28000 square foot opera tion in Clifton Park New York Exit 9 has made aggressive forays into social media with values oriented messaging while also targeting consumers with television advertising Robert and David Trone of Total Wine More 1993 Leaders took home the honor for Best Website with Robert Trone attending to accept as his brother David is now a U S congressman Total unveiled a revamped website in 2017 thats been supplemented by a smartphone and tablet app with label recognition capabilities and wayfinding technology to help shoppers locate specific products in the stores Bob Kreston of Kreston Wine Spirits a 2005 Leader won the Community Service award Each year Kreston donates ten of thousands of dollars worth of financial and in kind gifts to community and state charities in Delaware The most successful brands on the market were also honored at the Leaders dinner Beam Suntorys Jim Beam Bourbon which rose by 65 from its massive base to hit the 5 million case mark last year took home the award for Spirits Brand of the Year Whispering Angel from Shaw Ross International Importers was named Wine Brand of the Year Launched in the U S in 2007 Whispering Angel has risen to 425000 cases including a 33 jump last year all at the super premium price of 25 a 750 ml The top performing new products on the market were also recognized at the dinner Diageos Ketel One Botanical won the award for Best New Spirits Product Ketel One Botanical which retails at 34 a 750 ml reached 225000 cases in its first 12 months on the market Diving Into Hampton Water from Gérard Bertrand USA made in collaboration with musician Jon Bon Jovi and his son Jesse Bongiovi won award for Best New Wine Product Diving Into Hampton Water 25 reached 20000 cases in its launch year of 2018 and is expected to hit 70000 cases this year It was also named the No 83 wine on Wine Spectators Top 100 Wines of 2018 list mwmw LEADERS 2019MW1119_
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