Market Watch, November 2019
NOVEMBER 2019 MARKETWATCHMAG COM MARKET WATCH 33better buying decisions Weve already seen a huge benefit to the salespeople who plan out their calls on this platform Their rate of sales is 50 higher than the account visits that were not planned Leveraging PartnershipsAt RNDC a recent alliance with San Jose California based LibDib has accelerated the distribution behemoths e commerce agenda Launched in 2017 LibDib is a proprietary web plat than 300000 customers Vassar says Suppliers are able to provide brand information videos education and other content as part of SG Proofs marketing component Southern Glazers has also deployed a SG Proof Sales plat form in partnership with Salesforce com It provides the sales person with a customer relation management tool on their iPad Vassar explains When they walk into their account they can pull up account history buying history credit and brands and offer analytics that will help their customers make Southern Glazers Uses multiple e commerce components grouped under the name SG Proof page mock up right Launched this May in fi ve states the site will roll out in Southern Glazers open markets by March 2020 The centerpiece is the B2B commerce site interfacing with 300000 customers who can view the Southern Glazers portfolio get pricing order products and manage their accounts Producers can directly market their brands to retailers and restaurateurs SG Proof Sales a separate platform developed with Salesforce com provides salespeople with all relevant information on their customers Wholesale giant Southern Glazers Wine Spirits CEO Wayne Chaplin pictured is now heavily invested in its e commerce operations under the SG Proof umbrella
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