Market Watch, March 1, 2017

mwTASTES TIPPLESMARCH 2017 MARKETWATCHMAG COM MARKET WATCH 13The Bar Cart BiblePublished in January The Bar Cart Bible outlines everything consumers need to build their own bar and mix delicious drinks at home The 232 page hardcover 1499 features over 300 cocktail reci pes divided into categories like Beer Cocktails Aperitifs and Digestifs Shots and Shooters and Multi Spirited Specialty Drinks along with guides for stocking the bar cart with glassware tools and ingredients The book also includes two appendix es one for homemade syrups mixes infusions and bitters and one with U S to metric conversions For more information visit Adamsmedia com MarqiiA new mobile app that helps bars restau rants and other businesses promote daily specials and happy hours directly to consumers launched in New York City in January For 2 to 4 a day Marqii deliv ers marketing messages to potential customers who are looking for deals on dinner and drinks based on location The cloud based application program interface API connects with more than 70 online publishers including Facebook Four square and Yahoo to showcase specials in real time For more information visit Getmarqii com BartesianBeam Suntory has teamed up with at home cocktail plat form Bartesian as its exclusive spirits partner Priced at 299 the Bartesian comes with a cocktail shaker and 12 recycla ble cocktail capsules in six flavors Cosmopolitan Uptown Rocks Margarita Bartesian Breeze Sex on the Beach and Zest Martini Each pod contains all the ingredi ents needed for one drink just add vodka gin rum and Tequila to the four reservoirs and additional capsules can be purchased for 20 a 12 pack Though there is no alcohol in the capsules Beam Suntory brands will be featured in the cocktail names Preorders for the product launched in January with shipments starting this spring For more information visit Bartesian com mwThe American Cocktail ClubThe American Juice Co launched a new monthly cocktail subscription service in February Each month subscribers get the ingredients to make four servings of a craft cocktail created by a renowned mixologist The first shipment features the Lychee Rose cocktail developed by Shaun Traxler of Sideways Bar in Fayetteville Arkansas and includes two 50 ml bottles of Titos vodka two 50 ml bottles of Tanqueray gin one 4 ounce bottle of American Juice Co Lady Lychee all natural mixer one 1 ounce bottle of 1821 Grapefruit Lavender bitters one 12 ounce can of La Croix Piña Fraise sparkling water and four Dress The Drink pineapple rose garnishes The box 4499 with alcohol 3499 without also contains a card with a basic recipe and an advanced version For more information visit Americancocktailclub com Growler ChillMyrtle Beach South Carolina based Penguin Tap Inc launched a Kickstarter for its Growler Chill in January and surpassed its 175000 goal within 24 hours At press time the project had reached nearly 600000 with one more week to go The countertop refrigerated appliance holds three 32 ounce or 64 ounce beer growlers and keeps them cold and fresh for weeks The Growler Chill use 90 gram beverage grade CO2 cartridges and its patented Virginator system purges oxygen from the growler The appliance will retail for 439 but can currently be preordered for 379 through Kickstarter and is expected to ship in August For more information visit Growlerchill com