Market Watch, March 1, 2017
Dolce Pinot Grigio Rosé Dolce and Rosso Dolce The wine is a Hot Brand with 45 percent growth to 507000 case depletions in 2015 Roscato capitalized on what was happening from a red blend perspective and what was happening with sweet wines Taub says Consumers instantly identified with it and were seeing enormous success Roscato recently broke 700000 cases and were pretty confident its going to be our next million case brand Palm Bay senior vice president of national sales Casey Tedd adds that a large part of Roscatos success can be attributed to consumers increasing comfort level with sweeter wines a trend Taub foresaw before it took hold While Cavit helped build a foundation for Palm Bay and cemented the companys spot as a top Italian wine importer its by no means the companys only success These days Taub Family Cos import and represent wines from 13 countries Palm Bay has become a leader in Chilean wines thanks to its popular Santa Rita brand a Hot Brand with 15 percent growth to 494000 case depletions in 2015 The Santa Rita portfolio boasts 30 labels 799 to 8499 a 750 ml and has grown into the top performing Chilean wine thats available only in 750 ml bottles in the United States Santa Rita has been driven to new heights Tedd says The brand has had pretty significant growth in the last two years at a time when the Chilean category as a whole has gotten overlooked Santa Rita is Palm Bays top performing Chilean label but the company also imports smaller stars like Erasmo Sister company Esprit du Vin markets the MontGras brand and now also represents Viña Los Vascos as part of the new Pasternak acquisition Portfolio Depth For Taub the goal when choosing supplier partners is to find passionate people with a story to tell through their products His aim is to represent one of the most notable wine or spirits producers from each region where his companies do business as well as to avoid a lot of overlap among competing brands from one specific area Maintaining entirely different sales and brand management teams for Palm Bay International and Esprit du Vin helps achieve this goal Theres more diversity in wine than probably any other business on Earth Taub says Having two organizations each dedicated to the families they represent creates a special dynamic It also avoids overlap within the divisions and offers MARCH 2017 MARKETW ATCHMAG COM MARKET WATCH 29 PHOTO BY TOP RICK WENNER top The Palm Bay International leadership team includes from left Marcy Whitman Harish Parekh Mike Petteruti Marc Taub Michael OBrien Casey Tedd Bethany Burke and Giacomo Turone above The companys Esprit du Vin division features upscale French wineries like Château de la Chaize pictured
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