Market Watch, January 2020

JANUARY FEBRUARY 2020 MARKETWATCHMAG COM MARKET WATCH 77Bordeaux blend 800 2014 Bond Grand Cru 750 and 2016 M Etain Napa Valley Cabernet Sauvignon 176 Popular international offerings include the 2015 Masseto 775 2016 Domaine Jean Louis Chave Hermitage Rouge 315 2017 Arnaud Mortet Mazoyères Chambertin Grand Cru 593 2017 Domaine Leflaive Meursault Sous le Dos dAne Premier Cru 240 and 2014 Penfolds Grange 750 The store also offers about 60 wines under 25 All bottles are displayed in three large sections interna tional domestic and discount and then grouped by AVA or region Garys also offers 24 wines by the glass at a tasting station where customers can sip while they shop Fisch has already started seeing people experiment in their tasting Custom ers are so excited to have alternative options to taste theyre trying new things and buying them to take home he says adding that Napa tourists are especially enjoying the taps because they can try products from wineries they werent able to visit on their trip The 10800 square foot store also carries approximately 80 SKUs of beer from Sierra Nevada pale ale 12 a 6 pack of 12 ounce cans Modelo Especial 18 a 12 pack of 12 ounce cans and Founders Breakfast stout 13 a 4 pack of 12 ounce bottles to Russian River Brewing Co s Pliny the Elder IPA 72 a 12 pack of 172 ounce bottles and Saison ale 13 a 4 pack of 16 ounce cans from HenHouse Brewing Co The store boasts two reach in beer coolers In terms of spirits Garys offers 300 SKUs Popular Bourbons include Blantons 56 a 750 ml Elmer T Lee 47 and Col E H Taylor Jr Single Barrel 63 and Fisch sees single malt Scotches like Oban 14 year old 81 Macallan 12 year old Double Cask 67 and Glenrothes 18 year old 146 trending Other notable spirits include such Tequilas as Clase Azul Reposado 110 Casa migos Añejo 56 and Don Julio 1942 152 as well as gins like St George Botanivore 35 Bimini Barrel Reserve No 1 39 and Ginnys 31 Garys also offers more than 200 cheeses and other gourmet products like charcuterie as well as breakfast and lunch sand wiches salads fresh baked bread olive oil and unique coffee blends Everything is sourced as locally as possible and Fisch describes the selection as having a Napa sensibility with a New Jersey energy Eventually a section of New Jersey prod ucts will be added The store offers a few high tables but no chairs are allowed due to zoning restrictions so customers generally grab and go Fisch says Additionally following in the footsteps of Dean DeLuca Garys will be providing catering and concierge services a completely new element for Fisch Its a very upscale and friendly store offering an enjoyable high quality experience he says Positive FeedbackThus far Garys has received positive feedback from Napa locals with customers enthusiastic that the vacant space has been filled Fisch who sees customer satisfaction as key says people come in as early as 7 a m for breakfast and coffee with traffic resuming around noon when the store transitions into a lunch destination Wine shoppers flow in and out of the store all evening The reception were getting is actually better than I wouldve hoped Fisch says Customers are excited to have someone new in town and our team is being offered a lot of wine to sell Fischs staff which includes his son is now working to improve the stores mobile app and other technological components such as new handheld shopping assistants Meanwhile on the East Coast Fisch recently launched one hour delivery of wine beer spirits and food through tech firm City Hive and delivery platform Bringoz custom ers can now receive deliveries on orders of 25 and up within 60 minutes if theyre within a 4 6 mile radius of one of the store locations Fisch originally founded his business in Madison New Jersey in 1987 and has gone on to open three more Garden State locations in Closter Wayne and Bernardsville Liz Fisch Garys wife owns the latter two Over the years the stores have become renowned for product selection and customer service Fisch now has a five unit operation to oversee though hes keeping future expansion in mind Now were a national company he says Im going to be slow and steady and make sure everything runs smoothly here in Napa taking one step at a time Ive literally crossed the country to recreate my dream mwGarys new 10800 square foot Napa Valley store interior pictured offers 84 SKUs of fine wines 400 SKUs of domestic wines 300 SKUs of international wines and 40 SKUs of Champagne and sparkling wines The store also boasts a wine tasting station