Market Watch, January 2020
JANUARY FEBRUARY 2020 MARKETWATCHMAG COM MARKET WATCH 61PHOTOS BY TOP LOUISE PALMBERG COCKTAILS ANDREW BEZEKlike New York City where we have so many restaurants we wanted to diversify the offerings across Momofuku Given the success weve seen at our bars in recent years we wanted to see how far we could take a drinks program Evolving At The BarCompany wide cocktails make up about 45 of beverage sales Wine comprises another 45 and beer sake and non alcoholic drinks split the remaining 10 Momofuku Noodle Bar in Manhattans Columbus Circle opened in November 2018 joining its older sister of the same name in the East Village Unlike its downtown counterpart the newer Noodle Bar has an advanced bar program that includes High balls on draft as well as a more in depth wine list Cocktails at Momofuku Noodle Bar Columbus Circle range from the Mochi blending Zubrówka Bison Grass vodka house made green peach purée and matcha tea to the Suit Chai mixed with Plantation 3 Stars White rum infused in house with chai spices like ginger cloves coriander and cinnamon and then shaken with Rockeys Milk Punch liqueur house made chai molasses syrup and clarified lime juice cocktails are 14 16 Wines include myriad European labels 14 19 a glass 60 198 a 750 ml and are joined by a variety of craft beers 7 12 a draft pour bottle or can and an expanded sake and soju menu 10 28 a glass 48 132 a bottle All of this complements ramen and noodle dishes as well as small plates like seared scallops tataki and fried chicken 4 43 Because of the variety of our concepts we do a lot with wine Lewis says My wine philosophy is to have something for everyone We have small lists with just five wines as well as large wine books I want lists that have a point of view but are also accessible We feature more independent labels and have room for funkier styles of wine We arent beholden to one country or varietal He adds that by the glass and bottle sales are roughly equal companywide Wine is a major player at the Italian focused Momofuku Nishi Based in New York Citys Chelsea neighborhood the restaurant boasts nearly 200 wines with a focus on Italian labels 14 19 a glass 48 550 a 750 ml Organized by varietal the list spans white wines like Vermentino Turbiana and Timorasso alongside red wines like Nero dAvola Sangiovese and Nebbiolo Nishis cocktail menu incorporates Asian influenced Italian classics like the Yuzu Negroni made with Fords gin Joto Yuzu sake Campari aperitif and Punt E Momofuku Noodle Bar top opened in Manhattans Columbus Circle in 2018 Unlike its downtown counterpart in the East Village the newer Noodle Bar has an advanced beverage program featuring Highballs on draft above left and a New York Sour above right
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