Market Watch, January 2020
26 MARKET WATCH MARKETWATCHMAG COM JANUARY FEBRUARY 2020its main offices from Long Island to New York City in 2014 Michael calls the move to the Big Apple his greatest epiphany and credits it with much of the success and growth thats followed Along with office space the headquarters in Manhat tans Flatiron district has a showroom a bar and a large area that can be used for educational seminars events and meetings To coincide with the move the company changed its name from Michael Skurnik Wines to Skurnik Wines Spirits and updated its corporate logo to reflect its more modern and varied portfolio In the last five years weve seen growth in every part of our company in part because of this move Michael says The brothers are pleased to have the next generation of Skurniks involved in the business Michaels three children have all worked for the company his daughters Lisa and Michele have since left the business but his son Nathan is part of the wine sales team and son in law Oren Simon is the companys controller Harmons children David and Erica are both employees as well Jersey Connecticut Pennsylvania California Ohio Kentucky and Indiana Despite all this steady growth the brothers admit that theyve never had a master plan for building their company We didnt start out with a grand design Michael says Weve managed to diversify our business interests extremely well on both the supply and distributor sides Harmon agrees adding that he and his brothers biggest assets have been their ability to curate great wines and spirits and their knack for hiring the right people to help manage and grow the business Weve had growth every year except in 2002 following September 11 and 2009 following the Great Recession he says In many years its been double digit growth Weve always felt its important to grow slowly and steadily The last few years have been particularly notable in terms of growth Along with adding more distribution networks and continuing to add wine and spirits labels the company moved Skurnik Wines Spirits moved its headquarters from Long Island New York to New York City top in 2014 in response to growth The compa nys proprietary label The Pinot Project above left is now its bestselling brand while spirits above right are its fastest growing category
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