Market Watch, December 2020
58 MARKET WATCH MARKETWATCHMAG COM DECEMBER 2020Cocktail trends go through cycles with popularity for certain spirits and ingredients ebbing and flow ing This has certainly been the case with liqueurs Liqueurs came and went and came and went and now are back again says Jeremy Allen beverage director of MiniBar Hollywood in Los Angeles We bartenders eliminated anything with artificial or natural coloring from our programs for a minute striving for all organic ingredients During this time a lot of people viewed liqueurs with disdain thinking of them as just the sugary syrupy stuff that hadnt been touched in years on the bottom shelves of dive bars But Allen adds that this mind set has shifted as bartenders have rediscovered legacy brands There are some real quality liqueurs that have stood the test of time he says If they made it through the last 15 years of the cocktail revolution theyre pretty much invincible Gina Buck beverage director at Concord Hill in Brooklyn New York notes that bartenders seem to be using liqueurs more frequently these days Ive seen more bars working with liqueurs as opposed to basing flavor profiles on house made syrups she says I think a big reason for this is that the shelf life of liqueurs is much longer than that of syrups creating less waste Using liqueurs ready made and packed with flavor also cuts down on prep time and the need for additional ingre dients Liqueurs tend to be fortified with sugar which takes a step out of the cocktail process and saves us time as we build our cocktails notes Russell Greene mixologist and tobacconist at Bar 1896 at the Castle Hot Springs resort in Flavor PunchFrom historic brands to contemporary labels liqueurs play an important role in cocktail creationBY SALLY KRALMIXOLOGYLIQUEURS58 2020PHOTOS BY LEFT RIGHT LILLY BROWN MST CREATIVE PRfrom left The Better Luck Next Year from Concord Hill in New York City The Regulator from Café Rule in Hickory North Carolina and Concord Hills Earhart feature liqueurs that add flavor and innovative twists in drinks
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