Market Watch, December 2020

DECEMBER 2020 MARKETWATCHMAG COM MARKET WATCH 55Perinets labels range from 75 140 The primary grape used in Priorat wine is Garna cha though Carignan is also used Often the two are blended in a Bordeaux style Ribera del Duero a DOP in Spains northern plateau with a flat rocky terrain is one of the 11 quality wine regions within Castile and León These wines like Riojas are made primarily from Tempra nillo grapes however in this region theres no blending with other grapes More than 300 wineries belong to the Ribera del Duero DOP including Bodegas Casajús Vega Sicilia and Dominio de Pingus While red wines dominate across Spain white offerings are not uncommon Macabeo is the main grape for white Rioja wines and is often blended with others in the produc tion of Cava Albariño grapes meanwhile are grown in several regions including Gali cia which borders northwest Portugals Vinho Verde region an Albariño hot spot At Sparrow La Cana Albariño 17 a 750 ml is a top seller in the Spanish table wine category nota ble for its botanical aroma A newer entrant in Spanish white wine is Avaline White which debuted in July The 115 abv offering 25 a 750 ml which is produced by Can Ràfols dels Caus in the Garraf subzone of the Penedès region is a blend of Xarello Macabeo and Malvasía grapes and is crisp and light Theres an enormous wine culture in Spain and people are curious and want to taste everything notes Alexandra Manovel export manager of Mas Oller winery for Can Rafols dels Caus At press time Avaline was preparing to release a sparkling Spanish offering Maintaining SuccessTo increase sales in the U S many Spanish wine brands have looked to innovation and marketing Rioja producers like Bodegas Muga Bodegas Valdemar and Bodegas Pinord have innovated by tapping into the rosé trend Other Spanish brands are exploring alternative packaging Avaline hopes to release single serve as well as larger format offerings next year Marketing is crucial for Spain to get a more solid footing in the U S Avaline White has done extremely well with this area thanks to its partnership with actress Cameron Diaz who co founded the company with entrepreneur Katherine Power Camerons voice has lent to us a very speedy engage Campo Viejo winemaker Clara Canals pictured was the top selling Spanish wine in the U S in 2019 depleting 215000 cases While the Covid 19 pandemic has decimated the on premise the brand has experienced its largest growth period due to the off premise surge LEADING BOTTLED SPANISH TABLE WINE BRANDS IN THE U S 1 thousands of 9 liter case depletions Percent Change2Brand Importer 2005 2010 2015 2016 2017 2018 2019 2018 2019Campo Viejo3 Pernod Ricard USA 33 96 105 145 173 200 215 76 Marqués de Riscal Shaw Ross International Importers 110 110 141 172 174 176 178 11Marqués de Caceres Vineyard Brands 189 157 165 149 144 144 139 35Bodegas Muriel Quintessential Wines 120 91 90 85 88 35Torres Miguel Torres USA 45 45 71 77 82 80 75 60Honoro Vera Blue Ventures 64 73 77 76 75 08CVNE Europvin USA 48 56 60 63 69 95Martín Códax E J Gallo Winery 50 75 65 60 55 55 Total Leading Brands4 377 458 789 829 860 878 894 18 1 Still wine not over 14 abv excludes bulk imports and sangria2 Based on unrounded data3 Excludes Cava4 Addition of columns may not agree due to rounding Source IMPACT DATABANK 2020MW1220_