Market Watch, April 2018
72 MARKET WATCH MARKETWATCHMAG COM APRIL 2018In beer craft labels garner the most interest even though the companys best sellers overall are major well known brands Top performing beers at Garys Wine Marketplace include Stella Artois 27 a 24 pack of 12 ounce bottles Corona 26 Heineken 27 and Corona Light 26 Among smaller producers Founders All Day IPA 17 a 15 pack of 12 ounce cans Dogfish Head 60 Minute IPA 10 a 6 pack of 12 ounce bottles and Sierra Nevada Pale ale 30 a 24 pack of 12 ounce bottles do well Consumers have changed dramatically Fisch says Were geared to female consumers The stores are very comfortable we aim to be marketplace stores not just corner liquor stores We want to be a one stop shop for all people And as much as we want to be a boutique wine shop were a mainstream store While Fisch has no plans to open additional stores in the near future he wont rule it out Now that the Closter location has pushed his business so far out geographically expanding beyond New Jersey is not off the table But for now Fisch is focused on growing his current business He plans to commission a major renovation of the Madison location this summer to upgrade and modernize the space and he adds that hell look into renovating Bernardsville later on Its important to stay relevant and upgrade and renovate as needed Fisch explains I still look at the business as small and family owned even though were not that small anymore We will continue to evolve and grow and whatever happens next well move with it mwand whiskies are both doing well The company buys several single barrel whiskies a year from a variety of distilleries and this retailer exclusive single barrel program has been particularly strong and a customer favorite Even so the companys biggest spirits chainwide are vodkas and Scotches The top selling labels include Titos Handmade vodka 29 a 175 liter Ketel One vodka 39 and Grays Peak vodka 25 as well as Johnnie Walker Black label 59 and Blue label 179 a 750 ml and Dewars White label 32 a 175 liter blended Scotches Garys Wine Marketplace Closter store exterior top has no immediate plans for further expansion but Fisch is open to the idea of adding more stores Vodka and Scotch whiskies dominate spirits sales spirits shelves above even as Tequila and other whiskies continue performing well
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